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5 Tips To Attract Millennial Talent

As a person engaged in the business, you presumably understand the worth of attracting top millennial talent to your company. As we all know, engaging and motivating teams increase their productivity and thereby boost the return on investment for every and each affected employee.

If you have been working in a big corporation, you’ve probably learned the ways to attract and encourage baby boomers and members of generation X to maximize your recruiting results. But in case you are trying to use all these methods and tactics on millennials, the likelihood is that you will fail.

Instead of using risky practices, why not take a moment to find out how you can effectively attract and engage them? Let’s take a glance at five tips that will help you attract Millenial Talent.

Make Your Social Media Authentic

Millennials are well-versed in social media. This generation is probably checking and analyzing your social networks before applying or accepting an offer. Make sure your company’s social network profile is up to date and includes useful and unique content.

Millennials can spot advertisements and inauthentic posts right away, so try to refresh your profile and add information that will stand out from thousands of others.

Use pictures, videos, and other interactive elements - it is your key to success. Utilize a video maker to create engaging content that resonates with your audience and keeps them coming back for more.

Emphasize Company Culture

Company culture is literally your magic wand. Try to show that your company is not another business which just makes money and that’s all. Your company probably has its own mission, vision, values, and principles. Feel free to tell about all these things, Millennials. This will explain the new generation that your organization is a live organism with its own thoughts, dreams, ideas, and goals.

According to Peer Insight’s guide, “Healthy cultures are ones where people feel valued, which in turn fosters engagement and productivity. Similarly, the best cultures foster innovation through collaboration and non-judgment”. Keep this suggestion in mind.

It is not a secret that Millennials love modern technologies. So the best way to show them your corporate culture is to build an onboarding academy. Nowadays, it is a popular method to gather all the content you have and put it in one place, adding interactive elements, quizzes and different tests to it.

Show Them Your Genuine Care

Every person likes to feel cared about and Millennials are not an exception. It doesn’t mean you should put beer on tap or being the super chic startup. The millennial generation wants to know that their mentors care about their career path and professional growth. They want their skill growth to be invested in and encouraged. Nicole Munoz from Start Ranking Now says: “It may seem counter-intuitive, but you will actually foster more long-term loyalty by acknowledging that fact that millennials have big aspirations.”

Millennials need recognition. They want to know that their work is essential and has significant value on the overall company’s health. Barbara Galante, director of human resources at Ascensus, tells: “Working in HR for over 30 years, I’ve seen various generations come on board and move around throughout our organization. When I step back and look at the millennial generation, I can definitely see how they crave recognition and praise in the workplace, but this stems from their desire to make sure they are doing things right or wrong. I often tell the leaders I work with that a millennial would be willing to scrape gum off a chair, as long as they knew what they are doing has a purpose. They are extremely hard workers.”

Pay Well

Millennials want the same thing as everyone else: reasonable payment, flexibility, respect, friendly workplace and so on and so on. The company that has all these things will have no problem in hiring Millennials. The only significant difference between millennials and other generations is that they are less tolerant of companies that can’t offer all these things.

Make sure that your salaries are in line with the work responsibilities your employees assume. By the way, this will help not only in the case of Millennials.

Offer Learning Opportunities

Make sure you offer your employees different learning opportunities. Millennials want to keep learning. Provide them with some online or offline training sessions and conferences. This depends on your budget. This new generation doesn’t like to stop there. Keep this fact in mind.

Nowadays, lots of well-known companies have their own libraries inside the office. Employees from different departments have an opportunity to develop their skills within the walls of their offices. Very comfortable, isn’t it?

According to the research that was made by Training magazine, companies located in the United States spend an average of $4.5 billion on training and development programs for employees. There was also a list of top companies with excellent training and development programs. This list includes Seattle Genetics, SAS, Amazon, Bonobos, AT&T, Randstad US, Paychex, CyberCoders, Schneider Electric and Marriott International Inc.

Create an individual and flexible work schedule

Let employees work on their own schedule. Don’t force people to work an eight to five schedule. This kind of system is antiquated. Many of the talented and creative minds wake up after midday. If you let your employees work when and where they want, you will automatically show your confidence in them. As we all know, confident employees are more productive, hardworking and efficient.

The most important thing is the quality of the work done. Millennials appreciate it above all other things.


So, here were some tips that will help you clearly understand Millennials and what they want from their new workplace. Try to follow these pieces of advice and excellent results won’t take them too long. Millennials are a generation that will keep pace with the times. Сheck for updates in your company and monitor all the latest news.

If you give millennials something a touch extra, whether that’s development opportunities or something different in terms of rewards, you might attract them and encourage them to remain.


1 : Why is it important to attract millennial talent to your company?

Answer : Attracting millennial talent is crucial as it enhances productivity and increases the return on investment for each employee. Engaging and motivating millennials requires a different approach compared to previous generations.

2 : How can I make my company's social media more appealing to millennials?

Answer : To appeal to millennials on social media, ensure your profiles are authentic and up to date. Avoid inauthentic posts and advertisements and use interactive elements like pictures and videos to stand out.

3 : What role does company culture play in attracting millennials?

Answer : Company culture is vital for attracting millennials. It showcases that your organization has a mission, vision, values, and principles beyond just making money. A strong culture fosters engagement, productivity, and innovation.

4 : How can I show millennials that my company genuinely cares about their professional growth?

Answer : Millennials appreciate mentors who care about their career paths and professional development. Acknowledge their aspirations and provide opportunities for skill growth and recognition, fostering long-term loyalty.

5 : What are some key considerations for attracting millennial talent in terms of compensation?

Answer : To attract millennials, ensure your salaries align with the responsibilities employees assume. Millennials value reasonable payment, flexibility, a friendly workplace, and respect. Offering competitive compensation is essential.


Natalie Chabanova is an editor of AcademyOcean, a corporate training platform. Natalia is passionate about writing, photography and creating engaging content. She also likes to study the HR sphere, employee onboarding topic, and HR trends.